How to Pick a Web Design Agency
We’re often asked to recommend a design agency that can produce an amazing dental website that patients and dentists alike will love. It could be for anything from a new logo to a full website. One designer does not fit all! And let’s face it, we all feel a little more comfortable if a service has been recommended to us by someone we trust.
Finding the right design agency boils down to how well you understand each other. You should feel confident in a designer and know they will deliver on time and on budget. Here’s some advice to take some of the pain out of the whole process, from the beauty parade to the final delivery. We asked a design agency like Creo how to design the right website and keep clients happy. They told us they have a great 10 Q&As. (P.S. Our last dental site was Castle Dental in Lincoln. (https://castledentallincoln.co.uk)
Here are our top ten tips for choosing a design agency.
1. The brief – What do you want to achieve? Is it branding, logo design, or a full communications package? Do you need a design that works across devices and is both Google and AI friendly?
2. Fixed ideas – Try to keep an open mind and consider alternative web designs. Having a precise design in mind can restrict creativity. Think about your objectives and let the designer interpret them.
3. The price is right – A good designer or agency like Creo should be able to estimate and justify their costs. Encourage them to explain the value they will deliver.
4. Completer, finisher – How passionate is the team about your clinic? What have they discovered about your brand that surprised you? And are they the sort of people who will complete the work on time and on budget?
5. Team mix – Weigh up the benefits of working with a freelancer or an agency. Who will give you the time and attention you deserve? Ask for testimonials as part of their proposal.
6. Track record – Take a look at their portfolio. Does their work have the ‘wow’ factor you’re looking for? How do they approach a range of different briefs?
7. Win, win – Are you confident their patient-first design will help you win new patients? Will it appeal to your existing patients while also engaging new ones?
8. Any gaps? – Anticipate potential gaps in their service. Do they offer everything you need? For example, if you need a new dental website, can they bring in other team members to develop and build it if required?
9. The big picture – Can your designer deliver a style that won’t quickly date or damage your brand? Make sure the design is focused, clear and visually appealing. More.
10. On message – Will the new style support your brand messages and create a positive emotional response that supports both your online and offline marketing?
Following these steps should help you choose an agency that can contribute to your business’s success.
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